I’ve always been drawn to great stories. Stories of people, places, buildings. This was the driving force behind my decision to be involved with architecture and subsequently urban design and landscape architecture. Envisioning how these narratives could unravel in the buildings and cities we inhabit, but also the ways that they can be communicated – how we tell these stories to others – has been a consistent approach in my professional work. At the same time, it has honed my skill to move confidently between different scales and types of projects and apply a multi-disciplinary approach to both my research and design work.
My interest in these narratives pushes me to always look for a new perspective on designing new places and navigating the challenges of complex environments. This has been particularly instrumental in my work on the Euston Station Masterplan & the Marlow Film Studios projects which, among others, I have had the pleasure to be involved with. From creating visual material that captures the essence of the projects’ vision and the complexity of their surroundings to implementing a rigorous analysis and design methodology throughout the project development, I have aimed to infuse my work with this narrative-led approach to masterplanning.
In both projects, this was instrumental in effectively communicating the strategy and design vision to stakeholders, from client teams to planning authorities and the communities involved, while also contributing to each project’s unique identity. Looking toward the future, I aim to keep exploring the possibilities of communicative design and visual narration as part of making a strong impact on project development and delivery.