Growing up in London led me to have an instinctive love of complex, chaotic places and an admiration for place-making that doesn’t seek to reduce the complexity of a location.
For me, developing attractive and resilient new places is rooted in trying to understand each place from multiple different and often conflicting perspectives – a careful balance of data analysis, qualitative research and understanding local experience. Data on a spreadsheet cannot give a clear or instructive idea of a specific place on its own, but neither can just walking around it- both need to be considered in balance with each other.
Over the course of my professional career in consulting and the third sector, I have sought to produce rigorous work that engages with the more complex, messy side of places and economies. This has included delivering economic strategies for a number of UK town centres, as well as economic case-making documents and studies for projects across a range of UK industries, including the film, renewable energy and transport sectors. Outside of the UK, I have worked on projects supporting strategic infrastructural investments in Italy, Poland, the UAE and Saudi Arabia.
At Prior + Partners, I work as a Senior Economic Consultant within the Place Economics team, where I strive to produce work which places a strong emphasis on detailed and wide-ranging analysis and creative policy-making.